Master Project
Your Shoe. Your Story.
About YOUR SHOE. YOUR STORY.
Sneakers are not just everyday objects; they embody our personal attitudes towards life. They are our daily companions, reflecting our personalities and lifestyles. When we choose a sneaker, we ask ourselves: Who am I? Who do I want to be? Where do I belong? Buying a pair of sneakers today means selecting a symbol of our lifestyle.
Thus, selling a shoe becomes more than a transaction; it becomes a narrative that resonates with the individual customer’s personality.
The installation ‘Your Shoe. Your Story.’ recontextualizes sneakers, offering a unique decision-making tool for choosing the perfect pair. This concept is adaptable for flagship stores, trade fairs, and PR events, creating an immersive experience that connects customers with their ideal footwear on a deeper, more personal level.
My Role
Team
Güney Güner, Marie Kunzmann
Highlights
3D Mapping
The project “Your Shoe. Your Story.” integrates cutting-edge 3D mapping technology to create an immersive and personalized shopping experience. This innovative approach is based on extensive user research, ensuring that each interaction resonates deeply with the customer’s preferences and lifestyle.
Utilizing Max 8 software, we harness the power of 3D mapping to project dynamic visual content onto physical surfaces. This technology transforms static environments into interactive showcases where sneakers become canvases for personal narratives.
Interactive Methodology
By employing a laser scanner and barcodes, users can seamlessly alter the projection on the shoe—an intuitive and efficient method enhanced through user experience (UX) and user interface (UI) design principles. This approach, informed by extensive user research and Human-Computer Interaction (HCI) principles, ensures a straightforward and engaging interaction for customers.
Sample Of The Work
