Company
Yes Fish
About Yes Fish
Yes Fish is a distinguished Ecuadorian food company specializing in high-quality sea products.
Initially engaged as the Social Media Manager, my role at Yes Fish evolved significantly due to successful outcomes. I took charge of developing the company’s branding strategy, refining its UX/UI design, and conducting thorough user research. Additionally, I implemented gamification elements to enhance customer engagement and satisfaction.
My responsibilities also extended to overseeing product photography and coordinating marketing efforts across various platforms. This comprehensive approach not only strengthened Yes Fish’s brand identity but also optimized its digital presence and customer interaction.
My Role
Designer specializing in Branding, User Experience (UX) Design, Marketing, Communication, and Social Media Management.
Team
Brand Yes Fish – Quito (Costanera)
Highlights
Branding
Yes Fish’s brand embodies a commitment to excellence, reflecting Ecuador’s rich history and the hard work of its people. Symbolized by a logo inspired by pre-Columbian cultures, the brand emphasizes high-quality products crafted with meticulous care in production and distribution. The use of yellow hues pays homage to the Ecuadorian sun, symbolizing vitality and the region’s vibrant culinary tradition.
Social Media Manager
Yes Fish strategically leveraged social media to initiate direct engagement with customers. This approach not only served as a touchpoint for enhancing communication but also implemented time-sensitive strategies and user group segmentation based on UX principles, thereby optimizing customer experience.
Sample Of The Work
